Behind the curtain, we are a family of five — Lucy and Paden and our three children. I truly believe in the principle of fewer but better, and strive to simplify and streamline my life. I also love to create memorable experiences with my children, in particular on special occasions. I became frustrated with the traditional greeting card experience on occasions like Mother's Day, Valentine's Day, and my birthday. As a mother of three and graphic designer, aspiring to live with intention and mindfulness, I knew I could solve this problem.